OUR STORY
Explosive Social was founded by NZ based e-commerce entrepreneur and digital strategist Iyia Liu.
In 2015, Iyia founded e-commerce shape-wear business Waist Trainer with $6000 and sold over 100,000 units of shape-wear to over 90+ countries around the world in the first 2 years using social media marketing, working with top tier global influencers such as Kylie Jenner to endorse this brand.
In 2016, founded e-commerce fitness and supplement business Luxe Fitness, turning over $7million in it’s first 2 years,
In 2018, founded e-commerce gift box business Celebration Box with a $4000 initial investment, selling over 100,000 gift boxes in under 3 years.
Iyia has spoken at over 30 conferences around the world to share her marketing expertise and starred in 3 seasons of TV series Boss Babes airing in NZ (TVNZ), AUS & UK (Hayu).
From there, Explosive Social was born, and now our team of social media experts and digital marketers help hundreds of other businesses to scale their businesses digitally.
New Ownership 2023
We have some exciting news to share, following a series of new client wins and new hires, Explosive Social is also celebrating new ownership!
We’re excited to formally introduce Poppy Ramsay-Gibbons, our Head of Marketing, and Sherilyn Upton, our General Manager.
Both Poppy and Sherilyn, have been integral members of our management team for several years, are now the proud new owners. Their extensive experience, innovative ideas, and combined 12 years in the field, assure our clients they’re in capable hands.
In addition to their work and business commitments, Poppy and Sherilyn balance their professional roles with being mums to young children. As we start this new chapter, we would like to thank our Founder and previous owner, Iyia Liu for building such an amazing agency with this team of rockstars we are lucky to call our team mates. Both Poppy and Sherilyn are excited for their big plans for Explosive Social through 2024 and beyond.
