5 ways to Increase Engagement using Instagram
Social media and Instagram in particular is always constantly evolving. Instagram, with continuous updates and features, and rapidly changing trends among instagram users, makes it more vital than ever to stay up to date with new features and trends to engage current and potential followers.
Read on to learn more about the Instagram trends and features your business needs to use in 2022.
Instagram Link Sticker
Now, any Instagram user can use the link sticker. This is a big advantage for small businesses now, as previously, at least 10,000 followers were needed to use the link sticker.
To use the sticker simply create an Instagram story, then click on the “Stickers” icon to access sticker options. Then you click the “link” button. You’ll then have the choice to paste your link and position the sticker anywhere on your story. Straightforward, right?
It’s an excellent way to direct your audience to a desired website, such as a specific product or a sign up form.
Instagram’s Improved Poll Sticker
Using the poll stickers on Instagram Stories is another effortless way to encourage engagement on Instagram, as it lets your audience know that you want to hear from them!
Both the link sticker and poll sticker illustrates a call-to-action and can prompt viewers to interact with your Story. Whether it be an open or closed question, make it unique! Ask questions about your product or service. It’s also a great way to collect product feedback, their likes and dislikes. By doing this you can gain insight into your audience’s needs, habits and preferences, thus perfect for market research!
Cross-promoting Twitter and Instagram content
Any twitter users reading this post? If so, you're in luck!
Currently cross-posting is fast becoming a go-to strategy by social media marketers as it is a time-saving method to share content across more than one social media platform. Now, Instagram allows you to share instagram posts with twitter followers to boost following across both websites.
A great benefit of cross-posting is that it allows you to reach a wider audience. By sharing your content on various platforms, you’re increasing the chances that people will see it and engage with it.
