Q4 is the time when consumers are most eager to buy, meaning it should be your biggest quarter by far. However, the competition is fierce, with other brands running their biggest sales or promotions of the year and ramping up their marketing spend across all channels. So, you can't afford to just wing it!

When thinking about your promotion for Black Friday and Cyber Monday in particular, note that it should be your most significant discount of the year. But it doesn’t just end with creating a discount code.

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