Social media advertising platforms like Facebook, Instagram, and Twitter allow businesses to target specific demographics, interests, behaviours, and more.

The power of influencer marketing lies in its ability to leverage the social influence of popular individuals to promote products and services to their followers.

A content strategy helps businesses identify their target audience and tailor their content to suit their interests and preferences. It also ensures that the business stays consistent in its messaging and branding, which is crucial for building trust and establishing a loyal following.